Paige Brunton

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Complete Convertkit Tutorial

Paige Brunton

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HERE’S THE VIDEO!

MENTIONED IN THE VIDEO

*These are affiliate links - my margarita fund thanks you kindly!

Introduction to Convertkit and Terminology

Convertkit is an email marketing software that gives you the tools to build an email list and to send emails - both one off “broadcasts” and ongoing automated sequences to the people on said list. I’ve been a Convertkit user for years now and I absolutely love it, but it is true that if you’re new to email marketing, or the Convertkit platform, some of the terms might be a little confusing - so for a full overview of Convertkit terminology check out this post first, then hop back here as we go step by step through the different parts of the platform and how to use them.

Opt in Forms on Convertkit

First up, I’m going to walk you through how to use opt in forms on Convertkit - most specifically how to create an opt in form and embed it on your Squarespace Website.

What’s an opt in form you ask? Well - it’s essentially a form that someone fills in on your website to “opt in” to your email list (usually in return for them receiving a freebie of some kind.

Now if you prefer to read the step by step - here’s how to set up an opt in form on Convertkit & add it to your Squarespace website, otherwise, you can watch the video below where I take you through setting up your opt in form on Convertkit step by step.

Sending a Freebie from your Opt in Form on Convertkit

Now one of the very best ways to get people to sign up to your email list is to offer them an irresistible freebie. So let’s go through that step by step next…

Wanna read all about it - head here to the steps you need to take to set up your “Incentive'“ email which delivers your freebie on Convertkit.

Sending a one time email using the broadcast function in Convertkit

One of the things you’ll want to do as soon as you have more than just your Mom on your email list is start sending some form of newsletter. Here’s your nudge not to wait until you have a thousand subscribers and then you have to sneak into their inbox after being silent for months! Instead, get into a rhythm of sending regular newsletter style emails weekly, or fortnightly, or even monthly!

To do this on Convertkit you’re going to use the “Broadcast” function. Prefer to read a step by step on how to do it? Here’s how to use the broadcast function to send a newsletter with Convertkit. Otherwise check out the next part of the video below.

How to send email sequences using convertkit

Now another type of email you might want to send is a sequence that starts for different subscribers at different times. For example, if someone downloads a freebie, you might want to send a follow up email a couple of days after they downloaded the freebie to check in and provide another useful resource, and then a week later to check in again and offer a paid for product or service that relates to said freebie. This can also be called an “Evergreen Sequence”

So how do you do this on Convertkit?

The answer is email sequences! To read all about setting up email sequences on Convertkit check this out, otherwise watch the video below.

Using Tags & Segments in Convertkit

One of the things you’re almost certainly gonna wanna do over time is to send an email just to one section of your audience - a great way to do this is to use tags and segments so that you can split your list by, for example, things they’re interested in, or which freebies they’ve downloaded or which course they purchased and when.

Here’s more on how to set up and use tags and segments in Convertkit, and you can also watch me walk you through it below.

Using Try Interact and Convertkit for an opt-in quiz

One of my absolute fave types of freebies is a quiz! And I LOVE TryInteract Quiz* software for this (in fact it’s the exact setup I used for my quiz “What type of client finding method matches your personality?" - give it a try if you haven’t already, it’s creepily accurate!!

Now to connect TryInteract & Convertkit is super simple because they already have an integration! Just follow the simple steps in the video below & voila you’re all set!

You’ve set up Convertkit, but what’s next?

Thing is friend, an email marketing software alone is not going to grow your email list to the thousands of people you need if you’re to book out your biz, or set the foundations to launch a digital product to tens, or hundreds of sales, and thousands in income.

So make sure to watch this next to see what I’d do differently if I was to start building my email list again from scratch now!

Oh and those links are here again for you…

Yup! Those are affiliate links! If you make a purchase through either of these links, I’ll earn a commission at no extra cost to you. Myself and my margarita fund thank you kindly!

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