Work-Life-Balance Advice from a 7 Figure Online Entrepreneur
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Afraid to scale your business because you worry you won't have time for a life?
Meet Jazze. She runs a seven-figure online business and recently voice-messaged me from a cafe at the beach where she was raving over the latest fiction book she had just finished.
This, by the way, was on Wednesday, to which I asked her,
"Jazze, how often exactly are you working?"
The answer was just a couple days a week. She designed her business intentionally to be able to be spacious for her life.
This interview is packed with so many practical tips and some unexpected & slightly “woo” tips to help you do the same.
(Paige): Jazze, the other day you sent me a voice message. It was like a Thursday or something and you were casually just mentioning that you were like at a cafe, down by the beach, reading a fiction book. And I know from our chats that you only work a few days a week and run a multi-six-figure business.
So let's start with, you describing your work week and your workload?
(Jazze): Love this!
Side note. I am so obsessed with fantasy fiction. So if you're not into it, you need to get into it. I don't know if you've read Fourth Wing, but it's amazing. We'll have so many chats about this, I'm sure!
But I love this question. So I usually work three days a week, but then kind of have overflow on the other days.
So I basically not squished, but like I do most things on a Tuesday, Wednesday, and Thursday, because in my first few years of business, like in our third year of business, we hit, that was our first seven-figure year.
And then I was completely burnt out.
I was overworking, and just felt really unfulfilled, I wasn't enjoying the way that I was doing things. So from then on, I tried to fix it, tried to test different ways of doing things. And so I started by spreading out my work week. So I would have a few hours work each day, like Monday to Friday. And one of the things that I started to learn through that process is that I wasn't really giving my nervous system a chance to actually stop and decompress.
Also, I'm really into human design and astrology. And from a human design perspective, I am a sacral manifesting generator. And so my strategy in life is to basically respond to the things that are going on around me, have the response, and then move forward. But in order to really attune to my body, and human design is literally just about coming back into your body and listening to the cues of that. So to actually listen to my response, I need to be rested.
Like I need to be regulated and not in like a, you know, hyper state of, of dysregulation and kind of that frantic energy, because everything feels like a yes then, right?
And that's what I didn't want to, to happen.
So what I decided to do is test having my work week as Tuesday, Wednesday, Thursday, and just having more full days. So that if I wanted to rest from literally like sometimes even a Thursday through to Monday, I could. And that meant that weekends were completely free and my nervous system and my sacral had a complete, complete chance to disconnect. And that's changed my whole life and business.
And I've done that for probably close to three years now. And it's cool because it also means that if I do have a busy week or if I've had an idea and I'm creating something, I can do that on the Friday, or I can do that even on a weekend sometimes.
So I'm just getting really excited about things because I've had that consistent rest.
And the other thing that I do that I really, really love is one week per month is closed to calls and people can't book any calls with me. And I'm still doing stuff. I'm still working, but not having to space hold because obviously the work that I do in, you know, my work and in coaching is space holding. And I do mainly, you know, high ticket work. So I'm in masterminds and holding that space. And I think having that real break in that week every month and not having my calendar open to calls just really gives my nervous system a chance to just decompress and reset ready to go again.
(Paige): I love that. I also love that because you do some like high level coaching and masterminds. And so people think that if you have these really high touch programs that you have to just constantly like be on calls and stuff. So that's really impressive that you manage that.
(Jazze): So I also have co-coaches too. I made a very intentional decision to grow my business with support and to have co-coaches. And I've just prioritized doing that in the most profitable way for me and my business, but so that my business was never completely reliant on me as part of the delivery.
And so that has been the case.
Like I've worked with our co-coach for over four years now and I've been in business for seven. So I did it like quite early on in my business. And it's probably one of the best decisions that I made because obviously with the human design and astrology knowledge as well, I've hired our co-coaches based on that too.
So everyone offers a really different perspective. Everyone has a completely different skill set and gifts and it's just like an amazing community and it feels really nice. And I think it really helps me to actually step back and rest because I know that everyone's being held even when I'm not there.
(Paige): You told me my human design and so I appreciate that.
Can you go through the major human design types and then how those people should be thinking about their work if they really want to work in a way that fits with their human design?
(Jazze): Totally. So I think one of the best things to do is to Google what's my human design and there'll be so many different websites that come up. The main one that I use is My Body Graph because you can save multiple charts and it gives you tons of different information.
But if you Google it, you'll be able to find lots of information there.
So that's the first step.
Basically there are a number of different energy types or aura types, depends on who's talking about human design and how they phrase it. But there is manifesting generator,generator, manifester, projector, and reflector. And I think one of the really great ways to start playing around with it a little bit is to have a look at what the signature is for that design type.
It's basically what your type's measure of success is.
So for example, you’re a manifesting generator, which is the same as me. I’m not surprised at all!
I think a lot of entrepreneurs would be MGs. And so our measure of success and our signature is satisfaction.
The key is to think about what satisfaction means to you, not the societal construct of satisfaction.
"Oh, I've done a hard day's work. I deserve to sit on the couch with a wine or binge Netflix” or whatever it is. I mean, we'd love to do those things.
But satisfaction from your perspective, for me, satisfaction is working on things that I love, that I feel really lit up by, and satisfaction is prioritizing my wellbeing.
If I've worked on things that I love that day and I am doing something for me, I feel immensely satisfied.
So right now in this season of life, one of the things that I love doing is working and then heading to the pool to swim some laps.
That's satisfaction to me.
And everyone's version of that is going to be different.
I also work with a lot of projectors. Their measure of success and their signature is success and recognition. And so when I am coaching a client who is a projector, one of the things that I'm always guiding them back to is what way of working, what offer, what content, whatever it is that we're speaking about, makes you feel the most seen and the most recognized and the most successful.
And again, encouraging them to think about their version of success, what's their version of recognition, because every projector is going to be really different.
And for most projectors, it is, "I want to have the most amount of impact and guide with the least amount of effort."
Projectors really need a lot of spaciousness in their life and business.
And so just understanding what that is, for manifestors, it's peace.
So what is peace to you if you're a manifestor? What does peace mean? Society tells you that peace is a certain thing, but what does that mean to you and how can you access that and build that into your schedule?
I always say this to clients, that space doesn't just happen because you've hit multiple six figures or seven figures in your business. It's not just this thing that you get to like, "Oh, cool. I've got to this level." So my reality is like, "Yeah, it's like, yay. Now I get space." You have to actually build it into your schedule.
And so I build in the space, but I also build in that satisfaction time. And I'm always thinking about that whenever a podcast pitch comes across my desk or you reaching out and saying,
"Are you open to doing this?”
Do I feel satisfied by that? Does that feel like an exciting opportunity? Yes. Okay, cool. Let's do it.
But that's always my North Star. I think that really has a lot of ROI in business too, right? Because if you're making intentional aligned decisions, they're probably going to have a pretty good ROI.
I hear you. Okay. Let's talk about that. So people will often think about like, "Oh, I need to do better time management. I need like a productivity hack or whatever in order to get me to this magical place."
(Paige): But I've noticed it's being about very conscious about the decisions that you're making in the business and designing the business and making very different choices from a lot of other business owners. So there was a lot of conscious choices that went into you having this like work-life balance that you have and everything. And a lot of people who have our sizes of businesses don't have that.
So are you just amazing at productivity hacks or are you making different choices which are leading to this level of freedom and what are those choices?
So I think that kind of comes back to your uniqueness too - one person's time management hack is probably not going to be the time management hack for you. I remember one of the first things that I tried to do with my business and failed miserably was time blocking, and being like,
"Okay, well, for these two hours, I am working on content."
And as I was saying before, as a sacral we respond to things external to us.
So we don't just sit there.
We can't sit down and then just like try and come up with all this stuff in our mind. That's not how we're designed to work.
And so time blocking just failed miserably for me.
I am also someone who will sometimes work on things that are actually due at a later date. And my team's like, "Oh my God, yeah, let's just work on the thing that's like next due."
But if I've had a response on that thing, I let myself follow that because I know I'll get it done in like a quarter of time. And then I work on the thing that I'm, you know, that that's next, you know, priority of importance.
So for me, it's being really understanding of how my energy works.
And for me, human design and astrology was a really good starting place for that because it helps me answer the question "How do I like to move through the world?" And "How does my energy work?"
So I loved being able to like get a human design reading or explore a little bit about what my astrology was because I feel like there was a lot of nuggets in there around what feels good.
We spoke before about the fact that I work in an intimate capacity with people. And when you look at my astrology, my sun sign is in cancer in the seventh house of intimate partnerships. I don't know any other way than working intimately with people. Like that feels really good to me.
And when we launched an offer that was more self-paced and I was like, "Oh, like this is so not me." Like, you know, and a lot of people would be like, "Oh my gosh, passive is the dream."
And so I think coming back to the intentional decisions that I make, I'm doing it in a way that makes sense for me, even if that's not what everyone else is doing. And I think that just makes you more efficient and creates more momentum because you're working in a way that feels useful and aligned with your vision and your values.
One of the things that I've always reminded myself is that intention is choosing your vision over your circumstances. And for me, my vision was always creating a lot of space. I am a 12th house moon. Your moon sign is all about like your emotional state and your emotional wellbeing and your moods, you know, like what is your default when you feel like things aren't going to plan?
Like what do you need in order to feel, you know, really emotionally supported?
And the 12th house is a very inward house. It's like secretive and it's a “nobody talk to me” kind of vibe. So I've learned over time that I have to have pretty much a full day each week where like nobody really talks to me.
(Paige): It's funny because so when we were at a mastermind, we were both kind of describing how we work and we both realized like, wow, we have these really sort of like lazy efficient methods of like working and we both have very like freedom filled businesses. But we do it in such different ways.
So when you say, Oh, to me, it's so important to work with people intimately - for me I just can't have people meeting me. It's just so difficult for me to have to show up for a call every week. I can't handle that.
It just goes like whatever works for you basically.
So like we both have the same outcome, but it's actually achieved a very different ways.
And that's why I find so surprising about your work is that you can work with people so intimately, but still have so much freedom. Because when I think about like working intimately, like high level clients, whatever, I just think, Oh my gosh, that's got to be just so heavy.
(Jazze): Yes, totally. And I just pulled up your chart again, when we did it and your sun is in Aquarius in the fifth house. And the fifth house is all about like pleasure and fun and romance and joy. And so obviously your version of that is that right, which is why you've naturally gravitated towards that being your North star and that being like the most important thing for you, because your sun's sign is your essence. W
We say, the son is like the inside of your home. And for you, the inside of your home is pleasure, joy, fun and romance.
(Paige): Yeah, it’s funny because before I had some values in my business because I felt like I should have them. And then this year I realized what my actual values are and I narrowed it down to three and one of them is joy.
That's it.
(Jazze): And you've got like your moon as well, which is your emotional wellbeing which for you is Libra, and Libra is the scales. So like that balance, right?
And it's in the first house itself. And you're also a Libra rising so it makes so much sense to me.
There's also a lot of capricorn in your chart and I know that you are very like planned - so you can see that your business is literally a reflection of you!
(Paige): Interesting. I mean, I don't understand literally any of what you just said, but like, I think my takeaway from human design is that I've learned these things myself just over time, just seeing what feels good and doesn't feel good. But I guess if you can just read your chart and it tells you that then you learn that faster and easier. So I guess that's the purpose. Correct me if I'm wrong.
(Jazze): Yeah. No, you're right. And I think it's also about experimentation, you know, Asking
"Mm, this is interesting. Like I'm going to see, you know, I'm going to work with that this week and see how that goes."
You know? And for me, it just felt good to have a plan. It felt good to see something written down and you're like, okay, that reinforces what I was already thinking.
(Paige): OK, so let's talk about specific business decisions that you've made that, allow for this level of freedom. Because a lot of people think, Oh, if I run a multi-six-figure or a million dollar business, like I can't work only three days a week. I think that's like a limiting belief that people have.
Can you talk about what are choices that other people have made in business? You see other business owners doing this thing and you're like, I would not do that. Or that doesn't work for me, or I'm going to build my business, but not doing this thing. What are the choices that you made that created the business in the current form that it is?
(Jazze): Oh, I love this question. So speaking about the offer that we recently sold, it's called constantly converting. And the whole idea behind this program is to teach people how to create and refine their offer, messaging and sales strategies to help them convert consistently.
And to me, understanding more about strategy and dedicating time to understanding strategy and infrastructure and foundations in my business was the most important correlator to having space in my business. Because, for example, if someone landed on my Instagram page, we have highlights there
about me
my movement
work with me
There's like three slides.
But in contrast you know when you go on someone's like Instagram, and there's all the boxes at the top & you're tapping along to get to like something that was relevant.
I see that all the time.
But you have such a short period of time to show someone why they should stay.
In our recent launch, we looked at our Google analytics statistics. And one of the things that blew my mind is the average time on any of the pages is 56 seconds.
And I was like, oh my God, that is wild. I gave myself a bit of pat on the back because I really do pay attention to making sure the messaging is really compelling, but also that messaging is congruent across platforms and repeated.
You want your brand to feel familiar and trustworthy and repetition is a way for you to do that.
So one of the biggest business decisions that we have made is be good at that. We have a recurring task every month where we audit our highlights and our nurture sequence and any call to actions in posts, especially the more recent ones, to update them to something that's relevant.
Because you can spend all this time like showing up on Instagram stories or sending out emails or doing all of those things. But if your business is reliant on you doing that in order to convert, that's a problem - it needs to do some of the work for you when you are not there.
And that to me, I think is probably the most important decision that I've made to be able to free up that space.
Because I think for a lot of people, they're not in a position to have space, not because there's not the opportunity to decide that in their calendar, but because their business doesn't have the infrastructure to actually convert while they're not there.
(Paige): It's funny because everything you say is like web design best practices. Just like put on Instagram, basically.
Figure out what you want people to do.
They are going to take one action and you have a very short period of time to get them to do that thing. So be strategic and don't put everything out there because it's actually counterproductive.
So for a second there, I was thinking you were going to talk about sales strategy or program design strategy, but it's like the strategy of getting people from wherever they're finding you, to what you want them to do next.
(Jazze): Yeah, for sure. I think for us, that really stems from right at the beginning of creating the offer. We have a really lengthy and robust offer creation. We call it sold out offers process.
(Paige): I remember you saying that to me - I love all the names that you have of things.
(Jazze): Our sold out offers process. And you know, that's like an interactive like Google sheet. It's got like all of these different like elements that we want people to reflect on and think about because I think that's another reason why people don't convert is like they've created an offer that's the same as what everyone else has put out, but it's your uniqueness and your ability to differentiate yourself in the marketplace which is just as important as you getting the message out there.
So for us, that depth starts really early on in the process because no amount of fancy branding or messaging is ever going to fix an offer that's like not very compelling in the first place.
So we put a lot of effort into that.
And like we also get a lot of resistance from new clients that come into our space and are like, I don't want another process.
And I'm like, trust me, this will be different to everything you've ever done.
They’re asking - give me the pathway, give me the secret. But I always say - if you want a multiple six figure and seven figure business, that's not going to help you.
Like that might get you to six figures. But at some point, you have to start to use your discernment around like, you have to start to understand and deepen your own resonance with like your gifts and your uniqueness so that your audience can be in resonance with that too.
this is what I see all the time is when people start in business. They just look to whoever's the popular one in the field and they just copy that. And that's just because they just don't know how to be unique or themselves and they don't understand that yet.
But the longer you're in business, the more your business becomes you and the stronger that actually becomes, which is amazing
And I think there's still a time and a place for testing other people's strategies, you know, like how do we learn? You know, like that's, that's a really important part of learning. But like you said, I think there's a point where that can't be the strategy anymore.
If you really want to take it far, then trying to sell the same thing that someone else is selling is not going to fly.
(Paige): So time management is something that my audience feels like they are not fabulous at, which leads them to working all of the time.
Do you think you're fabulous at time management, which allows for this, or is it something else that you think is key to not having a business that runs your life and working constantly?
(Jazze): So I think for me, the thing that I'm good at is being intentional. Like everything I do in my business is for a purpose.
And I mean, like when we were in Europe together, I even got this like tattoo on my arm, I got intention tattooed on there because it is a core value of mine in my personal life too.
For example at Friday pickup at school I’ll be having a conversation with some of the moms at school & they’ll ask…
what are you getting up to this weekend Jazze?
And I'm like,
oh, nothing. Just regulating my nervous system.
And they're like,
what do you mean?
I’m always hearing people saying “I wish I could do that”.
And I'm like,
“but you can”
This task is being done for a purpose.
Any time I catch myself in I should, or I have to, like that's my like, okay, I've got to come back into choice.
Because I feel like when I am in the energy of choice, and I am choosing to do the thing, I’m naturally going to be more intentional and probably more profitable too, because when I'm making a choice about something, like say I'm choosing to implement, I don't know, a funnel in my business, I'm probably going to look at the data, like I'm probably going to be tracking that, I'm probably going to be like, looking at that and like looking at ways that we can tweak it.
Whereas if I'm in the energy of, oh, I have to implement this funnel, I'm probably not going to look at any data, I'm probably not going to be, I'm not going to have my finger on the pulse. So it's probably not going to be very high converting and very profitable.
So I think it's not so much time management. It's more like, I just don't do the things that I feel like, just don't matter.
(Paige): Okay, so I speak about the same thing.
So you use the word attention, and I use the word decision making, but it's the exact same thing. You're intentional about what you’re doing. And I'm making decisions in a way, which ensures that I'm not spending time on things that don't get me anywhere.
Because if you do anything, and then you realize later, oh, that wasn't worth it, the amount of time which you've spent on that is unbelievable. And if you could have just made a better decision to start with, of like,
Oh, no, actually running this thing isn't a good idea because of X
then it’s not even about time management because you just literally eliminated an entire project that could take you three to four months in your business.
It's insane how much more productive you can be when you're like just making being intentional or making good decisions about what projects you're implementing, it's just like, night and day. You don't even need to be efficient that in your work because you just like, literally again, kind of like four months of work that other people are doing.
(Jazze): One of the quotes that I really don't like, & I don't really align with personally is, a quick decision is a good decision.
Sometimes a quick decision isn't a good decision because what the quick decision leads to is doing things that don't matter and getting caught up in what everyone else is doing, you know?
And like you said, that could take you three or four months.
And it's not about perfection either. Like there's lots of things that I do that I'm like, Oh, that was dumb. You know, like, okay. But like, I'm still making an intentional choice to take action on that thing.
(Paige): Talk to me about regulating your nervous system. People say this a lot. What does that mean? What are you doing?
I think it's like an understanding of like, what your body's telling you. For example, I understand what it feels like to be grounded.
Like I can describe the feeling.
But before when I was working with my coach on this (I've worked with her for like three years. She was like my energetic mentor).
One of the things that was really funny when we first started working together, she would ask me to describe to her what it feels like to be grounded.
And I'd be like,
Well, like, you know, there's not as much going on in my head.
But I was thinking it. I was thinking the feeling.
Whereas now I know that I feel like grounded in my sit bones and my shoulders are further back, you know?
And in comparison, when I'm stressed, I know where it shows up somatically. And so I can then take a second to be like, oh, like I'm a little bit dysregulated right now.
I'm in freeze mode or I'm in, you know, fight or flight right now.
And I need to take a second.
And sometimes that's literally just like shaking like all the energy out for a moment and doing some breathing.
I just do simple like heart breathing throughout the day, which is like exhaling for longer than you're inhaling. So it might be like inhaling for three, exhaling for six and slowly moving up to like five and 10 if you can do it.
But for me, it's like just simply understanding what my body is doing and what it's telling me.
It really connects back to that conversation we just had about intention, right?
It's like at any given moment, like your body is giving you a message.
And our ability to be able to listen to that means that we can then make an informed decision about what our body needs from a nourishment perspective.
And I feel the same way about strategies and time management that like one person's like, oh my God, this is amazing. May not be the same for someone else.
It’s the same for diet and like nutrition - some people will say this is what you should be eating. But actually we are all entirely different humans.
So even the same thing makes no sense.
Like putting the same skin care on there on our face, you know, like we all have different compositions like Ayurvedic like principles, right?
For me, it's understanding what my cues are in my body and knowing what my pattern of behavior is like, not even just in terms of the body, but your behavior in the way that you're operating that day.
So for example, if I'm stressed, my natural tendency is to like get really distracted.
I just don't know what I'm doing, and it will take ages or I'll start one task and then go and do something different.
And that's actually not a normal behavior for me. I'm usually pretty focused and that's what's happening.
But the moment I start to get a bit distracted is my cue, that my body doesn't feel okay right now.
So it just needs a second,. And maybe I'll still go back to that task or maybe I'll ask myself, “does this seem to happen right now?”
I kind of believe that nothing is an emergency in my business. So I just will be like, okay, I can deal with that tomorrow or I can delegate that to someone else.
We're not always going to be a hundred percent regulated a hundred percent of the time. It's never going to happen. But it's having an understanding every day that like at any one moment your body's giving you a cue and it's your choice, whether you are listening to that or ignoring it. -
(Paige): Has there ever been a time in your business where your work-life balance was absolutely shot and the thing was taking over your life and like, how did you turn that around? -
Absolutely. We grew really fast. So we had our first seven figure year in year three of business. And it was just me and one other VA.
So I was working a lot, but I think the bigger issue way (and this has kind of been the golden thread throughout our conversation) that I was trying to fit myself in a box and like trying to make time blocking work.
And like this thing over here and like having a three month mastermind, like everyone else was doing, like that's what was causing the most disruption.
I remember when I learned about being a manifesting generator and about satisfaction and I was like, no wonder my business has taken over my life because I don't feel satisfied at all.
Like I don't feel fulfilled or satiated by my work because I've been operating based on success, like how much money I'm making. And when I realize that that's actually not really what drives me, it really isn't in terms of my chart.
Of course we want to make money. Like we live in a 3D world and money is important to live as, you know, in this world.
But I feel satisfied when I'm working on things I enjoy. I don't feel satisfied because someone paid me in full today, you know, it's great, but it's not what drives me.
And starting to understand that more about myself was an opportunity for me to like really come back into what parts of my business don't really feel satisfying.
And is that something that actually has to happen? You know, like I was saying to you before, like working intimately feels really easy for me. You know, like people would look at my business model, people like you and be like, Oh my God, this is giving me anxiety, even just like hearing you talk about this, you know, but for me it feels, it feels really great.
But at the time everything was short term, everything was like max over three months. And I had a low ticket membership where obviously there was not much support from me because it was a low ticket offer. And when I learned about my astrology and human design and just like started to connect with like, whether I feel lit up by this or not, I was like, this is my worst nightmare.
Like this is just not something that feels nourishing for me at all.
And I started to just clear the pathway and like refine my business model so that it made more sense for me. And naturally like the work life balance started to improve.
It didn't improve right away. But again, it was choosing my vision over my circumstances.
Like I couldn't click my fingers and change it right away. I had a seven figure business with like contracts to fulfill and tax to pay.
So I needed to keep moving forward, but every day I just got a little bit more intentional and a little bit more intentional. And every time I had a decision to make, I would just take a minute to be like, what feels more satisfying for me to do?
(Paige): I totally agree. I honestly find that for anyone who's considering quitting social media, not being on it is the best thing for not shutting yourself and not seeing what other people are doing. Like I am not paying attention to what is happening.
Like I like literally don't know what is happening. And I am very happy that way.
And I do find that it like reduces that comparison or I should run a three month program or everyone's doing this or this is what's on trend right now. Like I am not following those things. And I feel like therefore I have a very sort of like steady path, if that makes sense, because I'm not again, like trying to keep up with whatever the latest like SLO hack, I don't know, like marketing trend or program trend design or whatever. And so it's really peaceful and that's really nice.
(Jazze): Yeah, I contemplated that when you first told me that and I was like,
Oh, goals. I was like, that's amazing.
And I really sat with how would my business go? Like if I wasn't on socials, you know, and I really started thinking about that, you know, as we've mentioned already in this episode, in this conversation, I am really focused on our foundations and making sure that like we never rely on any one thing.
But yeah, I'm not, I'm not there yet.
But I think that I'm definitely sitting with it and it's definitely something I’m thinking about.
But also my relationship with social media has improved so much, especially with these strategies, right? Because I'm like, well, I can take a break, you know, I don't need to be on socials.
For those of you that are on Instagram, like this may be helpful for you. One of the things that I say to myself is, that I'll show up if I get time today and I feel inspired to do so.
But if I feel like I have to, that's a problem with my strategy.
And that's a problem with my business infrastructure.
So I've really sort of had that relationship this year. And that's been, that's been really good.
(Paige): And I feel like for anyone who's watching this, and they're like, well, every day I have to go on Instagram, I feel like it's a “have to” instead of I'm coming from this place of joy, and I want to do it is like, not the right marketing strategy for you then.
And that's when you know, if you’re feeling that way every day, then you got to find another option.
When I talk to people about not being on social at all. And they're like,
Oh, that sounds amazing. But I could never
and it's like,
You do need another marketing strategy. Like, let's not get it twisted here. You do need a marketing strategy for your business. And so it's key that you have something else. I know you have a podcast.
(Jazze): Yeah you do definitely need something else. You can't just unfortunately not market a business. But yeah, it's just one of many options.
Absolutely. You don't need to be on all the platforms, you just need to be making intentional decisions about what makes the most sense for your brand.
(Paige): If I'm starting a business right now, what are some practical tips that you could give me to ensure that I create that lifestyle supporting business and not the one which takes over my life if you had to sort of like sum it up into a few tips?
Get really clear on your gifts, like your uniqueness
Reflect on what you did as a child. Like when there was no bills to pay, and there was no stress in the world. What were the things that you really excelled at at school?
You know, were you the one that was like connecting, you know, people, you know, were you the one that was like hovering amongst all the different groups? And you're really good in that sort of capacity.
Maybe you had one really close best friend and you really love to work one on one. And you really love to be intimate with people.
Maybe you were the one that was like always drawing and always painting. Maybe you're really creative, but that hasn't had an opportunity to shine like in your life so far.
Just starting from that place, because I think one of the biggest things that I think leads to burnout and not being efficient and a really poor work life balance, is not getting clear on that and looking outside of ourselves to create the business.
And I think that's important, right? We want to learn from other people because there's people who have gone before us that have a lot of value to give.
And we also need to be able to use our discernment for asking ourselves how does this strategy apply to me and my gifts and my uniqueness and my business strategy.
what can I take from this and what can I leave behind?
And I think that's why I wouldn't change my journey because, I think that taught me a lot and it's part of the reason why, you know, our movement has happened, like your lazy efficiency, which I love. And like for us, we talk a lot about richness without sacrifice, you know?
And I think for a lot of people, the reason why that doesn't exist is because they're trying to fit a square peg into a round hole, which is just never going to happen. So that's my advice.
So learn from people, because I think that's really important, especially when you're just starting out, but also like come back to your gifts and what matters to you.
And always run everything you do through this filter.
We actually have a PDF that's designed to help you find your genius zone so you can start with that!
There’s also a design and astrology one too. That's just got five like placements in there, like five elements. I think there's three astrology ones and two human design ones as well. So for anyone who is a little bit into that kind of thing, you can download that here too.
(Paige): So if you're at the multi six figures level or seven figures and you're feeling the lazy efficiency vibes and you want more intimate support in your business that covers both the energetic side of business and the strategy portion, then do know that Jazze supports a select few clients in her high level mastermind. You can find more details here.
And if you want some practical tips on organizing yourself and your work for more satisfaction & efficiency, so you can also cut down on the number of days a week that you work, then check out this video next, where I will tour you through my project management system asana, which is without a doubt, my number one productivity hack.