SQUARE SECRETS™
Website shame stops here!
Learn to build sites that open both hearts and wallets, even if right now you feel completely clueless about how to make that happen. Did I mention there’s no coding, design, or tech experience needed?
You’ll learn…
✓ The secrets and tricks that took me legit YEARS to learn in a matter of hours
✓ The hacks that result in a custom-feeling site - without a single line of code
✓ The what and why behind building a site that actually converts
✓ The tech needed to execute your site - no holds barred!
This is NOT an overnight quick fix that leaves you back at square one a couple months later with a site you’re still embarrassed to send potential clients to.
We’ll also discuss marketing terminology like user behavior, customer decision making, and more so you’re thinking beyond what simply ‘looks good’. In fact, only 2.5 of 8 modules are techy, step-by-step tutorials.
Basically, I’ll hold your hand through it all and ensure you’re equipped with the website-building skills that will be vital to your success as a web designer.
Let’s get into the nitty gritty
Here’s What You’ll Find Inside Square Secrets™
8 CORE MODULES
MODULE ONE
Client Conversion Formula
Like anything worth doing in life, we’ll start with a solid foundation to a well-converting website. This is the work that gets you inside your websites ideal client’s head and sets you up for long-term success.
MODULE TWO
Template Picking Blueprint
The part you’ve likely been agonizing over...which template should you start with!? Plus, I’m divulging how 95% of users pick a template and why they’re doing it wrong so you can get it right the first time.
MODULE THREE
Content Gathering Guide
We couldn’t talk about web design without covering what makes up a huge part of the visual appeal of your site... images! Learn what makes a site look like it was made by a professional designer and grab my page-by-page content planners so you have the right words to go with them!
MODULE FOUR
Design Best Practices
In order to design a beautiful, clear, and easy-to-navigate website, there are a few DIY-dead giveaways to avoid. Learn the designer musts, including tons of examples via our private Pinterest account for you to browse.
MODULE FIVE
Squarespace for Beginners
Okay, it’s time to get designing! With your template and content in mind, we’re working through all the Squarespace features like site styles, blocks, navigation, pop-ups, blogging, premium features and everything you’ve been slumping over your computer wondering, “HOW DO I DO THAT!!?” You’ll literally watch me build an example page in-action so you can see how it all fits together in real life.
MODULE SIX
Squarespace Secrets + Bonus Ecommerce
Oooh, this one’s spilling the secret sauce to your site design. We’ll cover how to create super creative graphics that make your site stand out from a sea of samesies, how to integrate your site with 3rd party systems, how to add fun script fonts, and how hack Squarespace blocks to do all the things that have previously left you feeling stuck.
MODULE SEVEN
SEO Basics
Let’s talk about the three letter acronym that has you throwing your hands up… S-E-O. Learn what it is, why it matters, and why “the Squarespace sucks for SEO statement” is completely false. Link your Google Analytics, beat your competition, and get set-up for some serious organic reach.
MODULE EIGHT
Launch Prep
You’re almost done! Now you’ll want to comb over your site and ensure it’s tweaked for mobile design, connect your social accounts, and figure out how to actually deliver your “opt-in freebie”. Lastly, get my launch checklist, link up your domain, and get ready to share that new site with the world!
PLUS, WE’RE TAKING IT MORE THAN
1 step further with
Bonus Module on Site Success Strategy
This intro to the course provides you with a site completion game plan, an ideal client psychology training, and an exclusive discount to save on your Squarespace membership.
Bonus Module on Using Squarespace for Ecommerce
Uncover our top tips for implementing eCommerce into your Squarespace website - from setting up your shop, to adding digital products, to integrating payment processors, and everything in between.
An Exclusive Square Secrets™ Facebook Community
To connect with other students, receive support at every turn, and of course, share your beautiful new site with us!
6 Detailed Content Planners for Each Page of Your Site
Created to help you write the copy (aka words) even if you have no idea what to say or where to begin. These Google Doc templates will have you whipping right through it. You’ll receive a:
✓ Home page content planner
✓ About page content planner
✓ Contact page content planner
✓ Services page content planner
✓ 404 error page content planner
✓ Tagline writing recipe
7 Workbooks & Checklists
Intended to aid in completion and keep you accountable, you’ll receive these helpful resources to help you follow along and complete any vital homework.
✓ Master Course Notes Workbook
✓ Ideal Client Avatar Workbook
✓ Client Conversion Workbook
✓ Tagline writing recipe workbook
✓ Master SEO checklist
✓ SEO Settings Spring Cleaning Checklist
✓ Website Pre-Launch Checklist
175+ Best Practice Examples Sites
Because sometimes you just need to see it in action. Get plenty of inspiration from a range of industries to see how you can apply each strategy to your site.
3 Additional Bonus Trainings
Covering topics like Ideal client psychology training, Client-winning testimonial training & How to design site graphics training!
Monthly Live Q+A Calls with our coach
To get specific feedback and ensure you’re never left feeling stuck. Once a part of the Square Secrets™ community, always a part of it.
“Okay, okay, sounds great and all, but is it for ME?”
LET’S HELP YOU FIND THAT OUT...
We certainly don’t want just anyone to join Square Secrets™ just the creatives its 100% right for! So let’s talk about it.
Square Secrets™ is right for you if:
→ You’re dreaming of being a Squarespace designer, but you’re not yet 100% confident in your web design skills
→ You run a complimentary business and want to be able to add Squarespace website design to your list of offerings
What’s a complimentary business?
Graphic Designer
Virtual Assistant
Brand Designer
Copywriter
Copyeditor
Photographer
Check? Great! Keep reading…
Marketing Strategist
Brand Strategist
Social Media Marketer
Digital Marketer
Videographer
Coach or Consultant
This course is a perfect match for you if:
Any of these sound familiar?
✓ You want to be able to confidently create unique, client-winning happy places on the internet
✓ You want to be able to do so much more than creating boring, template-looking, cookie cutter websites
✓ You want to feel confident in your Squarespace skills so that no matter what client comes your way, you know you can create what they’re dreaming of
✓ You’re SO over dealing with tech meltdowns and website crashes like you may have had previously with WordPress
✓ You dream of becoming a website designer, and having a business that works with your work-life balance dreams, not against them
✓ You’re ready to improve your own site and have a place to send potential clients where they’ll be able to grasp exactly what you do and how you do it.
✓ Your brand/copy/graphic design clients keep asking you if you could offer web design services too
✓ You want to increase your income with an in-demand, high-priced service, Squarespace website design!
✓ You already really like working in Squarespace and have experience but are curious if there are things you don’t know that you don’t know.
When it all comes down to it, you’re ready to launch an impactful website for your business and your future clients and do it with confidence.
Total value of Square Secrets™
$3,800 Core Content + $3,750 in Bonuses = a not-so-casual $7,550
Payment plans are available.
COURSE FAQ
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For life!
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The course starts the minute you enroll and ends whenever you want! You can go through the course at your own pace.
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In 2023 we’re planning to have 1 enrollment period for each course, that’s 1 for Square Secrets™ and 1 for Square Secrets Business™.
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Click on the buttons above to learn the specific dates of each courses enrollment period.
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Yes! We hold live Q+A calls with students monthly where you can get all your questions answered!
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Yes. You may buy the bundle of Square Secrets™ + Square Secrets Business™ during any of our open enrollment periods. Buying two courses at once in the bundle will save you $200 off the enrollment fee.
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Nope! Due to the digital nature of our programs, and the instant access to materials and bonuses, we are unable offer refunds. Our team is more than happy to answer any questions you have prior to enrolling! Just shoot us a note at hello@paigebrunton.com!
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Our team would be more than happy to help answer any course questions you have at any time. Please email us at hello@paigebrunton.com and our team will be back to you with answers within 1-2 business days!
SQUARE SECRETS BUSINESS™
Ready to have a successful Squarespace web design business without going through years of trial and error?
Meet Square Secrets Business™, a start-finish Squarespace web design business blueprint!
Business strategy ✓ Marketing plan ✓ Processes ✓ Systems ✓ Confidence ✓
You’ll learn…
✓ How to set up the foundations of your business, from packages to prices to creating a portfolio (with or without past clients!)
✓ The marketing strategies that the biggest names in Squarespace web design are using to book our their calendars months in advance
✓Magaging client projects like a pro, and my fool-proof strategies for never having another project drag on again!
✓ Tips from legal & tax guest experts so you can set up your business correctly from Day 1!
Imagine what it will feel like when you open your inbox to an inquiry from one of those dreamy, ideal clients! Imagine working from home. Yep, couch or super adorable home office, you can work from anywhere! Commuting? That’s something the rest of the world deals with, but not you!
Imagine doing creative work daily which you actually enjoy and that puts your design eye to good use!
Imagine bringing in a full-time income all while doing something creative you L.O.V.E!
Square Secrets Business™ makes it possible!
Here’s What’s Inside
THE CORE CONTENT
6 Square Secrets Business™ modules with 15+ hours of video lessons
You’ve heard about choosing a niche and creating spec work for your portfolio, right? Well, here you’ll learn how to actually do it and attract the exact type of clients you want. Plus, say goodbye to the stress of actually completing projects because I’m also sharing:
How to design a completely customized web design process that serves both your clients and works around your life
How to create packages that perfectly align with both your area of genius and your clients’ needs
The exact formula to price your services for the value you provide and your goals for your business
One of the most important parts of running a successful website design business is finding clients. It also tends to be one of the most difficult things to do—but not with the right strategies! Which is why you’ll find over 4 hours of video lessons inside this jam-packed module including GUEST EXPERTS who share their favorite approaches to marketing that have helped them (and even their entire team of designers) get booked out for months at a time.
You’re essentially getting a complete marketing plan that’s proven to work and gives you plenty of options to ensure you’re able to implement a strategy you don’t hate doing. By the end of this module, there won't be a single "How do I get clients?" question in your mind. You’ll have clear marching orders and a blueprint to follow so you can start implementing and say goodbye to the feeling of running in circles.
You’ll also learn:
How to sign clients now, and continue to attract them over time
How and why there’s no such thing as the “only” way or the “right way” to find clients - just the way that works for you
The genius tips & marketing ideas from some of the biggest names in the design world so you can replicate their success and book out your calendar months in advance too!
Now that you’re on a potential client’s radar, how do you actually lock down the booking? Well, I’m spilling my exact rinse & repeat process for holding free consult calls that book clients—including the questions you need to ask right away to save yourself serious headaches down the road! I wouldn’t dare leave out:
The RED FLAGS to look out for on a consult call to avoid the cray cray clients
The exact steps to take AFTER you get the “Yes!”
The tech aspect of digital contracts and payments so no clunky system loses you a client
The one magical file you need to send to make your client think ‘Wow, this was a great decision’ and keep your project on track
A behind-the-scenes look at how to use a CRM to automate this entire sales process
Designing a site for yourself is one thing, but how do you ensure the process goes smoothly when you’re doing it for someone else? I’ll show you how to tweak the web design process for clients, including setting boundaries, completing onboarding, collecting feedback, and gathering the content & info you need to get it all done. You’ll also uncover:
The practical tech considerations you need to make when creating sites for others (accounts, logins and passwords, picking plans, etc.)
How to collect client feedback in a way that doesn’t make you crazy or completely derail your project schedule #ontimeeverytime
An up close look at an offboarding process that makes your client feel cared for, eliminates back and forth emails and gets you an on-time final payment
Ah, money, profitability, annual planning... all that fun stuff. We’re covering it too! Say goodbye to fiddling with spreadsheets and get my plug-and-play finance tracking system. You’ll also discover:
How to pay yourself a consistent salary (even if your revenue is all over the place) and how to manage your business income wisely... so there’s no panicking come tax time
The weekly, monthly, and annual tasks that need to be completed consistently
Strategies for inbox management so you can get back to moving the needle forward
How to design your week to balance design work, marketing tasks, internal projects and business tasks
Speaking of taxes and such, I’ll save you the worry and potential implications with this intro to all things legal and accounting. I’m bringing in TWO GUEST EXPERTS who get into detail about:
The two vital things you REALLY need to do from day 1 of starting your business
The bits you definitely want to cover in your client contract
Business insurance - what it is and why it’s a good idea
Everything you need to know about and prepare for tax-time
How to get help from the legal and tax experts who understand creative, online businesses - for free!
Meet the Guest Experts
In Square Secrets Business™, you’re not only learning from me. In Modules 2 and 6, you’ll also hear from all 10 of these guest experts well-known & respected for their work in the design industry and the legal field.
I’m not done!
And there’s all of this
CRAZY GOOD BONUS CONTENT
waiting for you inside the course
(I told you I’m holding nothing back!)
4 DONE FOR YOU TEMPLATES
1. Start To Finish Client Process Template
2. Consultation Call Template
3. Welcome Package Template
4. Client Post-launch Package Template
2 BONUS MINI COURSES
1. Hiring + Outsourcing
2. How To Build Squarespace Templates
10 WORKBOOKS, GUIDES & SCRIPTS
1. Ideal Client Avatar Workbook
2. Design Process Creation Workbook
3. Client Pitch Scripts
4. Brand + Copy Questionnaire For Clients
5. Ideal Client Avatar Questionnaire For Clients
6. Client Communication Email Scripts
7. Client Training Call Lesson Plan
8. Financial Tracking Spreadsheets
9. The Ultimate Photoshoot Guide
10. Building a Brand That Attracts Premium Clients Guide
6 PAGE COPY CONTENT PLANNERS
1. Home Page Content Planner
2. About Page Content Planner
3. Contact Page Content Planner
4. Services Page Content Planner
5. 404 Error Page Content Planner
6. Tagline Writing Recipe
PLUS!
★ Exclusive Student Facebook Group community
★ Live monthly Q+A Calls
★ 20% off your first year of Squarespace
★ Added tech tutorials for future updates
★ Square Secrets Business™️ Completion Badge
SO … IS SQUARE SECRETS BUSINESS™️ RIGHT FOR YOU?
If you’re an existing or aspiring designer who wants to take the path of least resistance, take this course. It’s all laid out for you!
I created Square Secrets Business™️ because…
I quickly learned that running a successful web design business is about so much more than just having an eye for design. Like so much more.
And as much as I loved designing sites for clients all those years, I really loved teaching others how to crack the code on creative entrepreneurship without having to reinvent the wheel or waste YEARS trying to put it all together.
So whether you’re:
An existing designer who wants to fix up your business and make it shine, in true Joanna Gaines fashion
A mom who’s looking to make a living while staying home with your babies (without selling someone else’s skincare or nutritional supplements - no shame, just saying!)
A creative business owner who’s looking to pivot and become a designer instead
A creative business owner who figures why not add “Website Design” to your list of already in-demand services
A recent college grad who’s adamant about not entering the corporate world
A digital nomad/freelancer who’s tried a number of things but is ready to get serious and go all-in as a legit business owner
...or whatever else in between—I created this for you!
Total value of Square Secrets Business™
$5,000 in Core Content + $5,125 in Bonuses = a not-so-casual $10,125
Payment plans are available.
COURSE FAQ
-
For life!
-
The course starts the minute you enroll and ends whenever you want! You can go through the course at your own pace.
-
In 2023 we’re planning to have 1 enrollment period for each course, that’s 1 for Square Secrets™ and 1 for Square Secrets Business™.
-
Click on the buttons above to learn the specific dates of each courses enrollment period.
-
Yes! We hold live Q+A calls with students monthly where you can get all your questions answered!
-
Yes. You may buy the bundle of Square Secrets™ + Square Secrets Business™ during any of our open enrollment periods. Buying two courses at once in the bundle will save you $200 off the enrollment fee.
-
Nope! Due to the digital nature of our programs, and the instant access to materials and bonuses, we are unable offer refunds. Our team is more than happy to answer any questions you have prior to enrolling! Just shoot us a note at hello@paigebrunton.com!
-
Our team would be more than happy to help answer any course questions you have at any time. Please email us at hello@paigebrunton.com and our team will be back to you with answers within 1-2 business days!
WHICH TRACK IS THE RIGHT FOR YOU?
SQUARE SECRETS BUSINESS™️ is right for you if…
You have a solid base of existing Squarespace &/or website design experience on another platform. Basically, you know how to create a great site but you’re ready to get under the hood of actually building a profitable and efficient business that supports your dream life.
The SQUARE SECRETS™️ + SQUARE SECRETS BUSINESS BUNDLE™️ is right for you if…
If you're not 100% confident in your Squarespace design skills, or you want to make sure you're doing it all correctly before you start doing it for other people this is for you! You’ll learn from someone who spent years uncovering every little function, trick, and hack (as well as the ins & outs of running an online business) so you can confidently start offering your services to others. The bundle will take you from feeling like a web design newbie to a confident & legit owner of a web design business.
Hey, I’m Paige!
If we haven’t officially met or connected online, I’m Paige Brunton. A Squarespace trained & approved instructor and the original Squarespace online educator and course creator.
When I was still doing client work, I was earning $10K months. I always completed projects on time, and had a perfect 5-star record of client reviews. I SEO’d my way to the top and have since built a million dollar business with a team of 5 by age 30.
I share all of this simply to express the fact that everything I teach is from firsthand experience. I’m not sharing a few theories or concepts that might prove to be effective, but ARE effective. They’re proven and out on the table for you to create a thriving business of your own.
Although I’m serious about your success with Square Secrets™ and Sqaure Secrets Business™, I’ve been told I have a relaxed demeanor and easy to follow teaching style. There’s no need to be stressed, intimidated, or psych yourself out because I’ll be there with you every step of the way.
