Online Business, Content Creation Paige Brunton Online Business, Content Creation Paige Brunton

Should I host an online course on Squarespace? No! Here's why...

And one of the most frequent questions I’ve been getting lately is “should I host my course on Squarespace or a course hosting specific platform?” I’ve been giving my short answer (no, don’t host it on Squarespace) directly to those who have asked for a while now, but also promised to give the full explanation in a blog post.

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Business, Online Business, Content Creation Paige Brunton Business, Online Business, Content Creation Paige Brunton

How to get your audience engaged & raving over your content

I have good news. You as one single blogger have an amazing potential to impact your followers. Let me explain.

Why do people not trust infomercials on a product but trust a mommy bloggers experience with it? Why when there's travel guide books do people still look for bloggers posts on a location to plan their trip?

As bloggers we have an advantage over large businesses and even celebrities because we're relatable, we're real people, we're not faceless corporations and we form personal connections with our readers. People enjoy reading blogs to learn in which order make up goes on (#realstruggles) and inspire their outfit choices from someone 'just like them'.

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Online Business, Content Creation Paige Brunton Online Business, Content Creation Paige Brunton

THIS is how content creation can totally transform your service-based business

Not sure content creation is the right marketing strategy for you? Wondering if it’s really worth all the time it takes to write that blog post, film that YouTube Video, or record that Podcast? I’m sharing the top 3 ways I’ve been service-based businesses totally transformed by consistently delivering valuable content to their ideal audience!

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Online Business, Content Creation Paige Brunton Online Business, Content Creation Paige Brunton

Content creation: the secret to mastering audience engagement

Worried you’ll spend hours creating content and no one will read it? Or that even if they do? They will just take your free stuff and move on, never to book your service or buy your thing? In this post, I’m sharing my favorite ways to captivate and engage your audience so you can keep the conversation going with them while they wait to make a decisions about your offer!

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How to motivate yourself to create content when you don’t feel like it

Struggling to stay consistent with content creation? Wondering how you’ll find the motivation to right yet another blog post, podcast, or video script? I’m sharing 5 decisions you can make today in your business to get over the content creation hump and get back to productively marketing your business!

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Online Business, Content Creation Paige Brunton Online Business, Content Creation Paige Brunton

If I teach what I do for free on my blog, why would anyone hire me?

You hear again and again that blogging, podcasting and YouTubing, basically providing free content online, is the way to grow and market you business, but then the thought hits you.

"If I provide a service and teach people how to do that service for free on my blog/YouTube/podcast, why would anyone hire and pay me?"

Darn good question friend, darn good question. It sounds rather counterintuitive if you think about it. So how and why exactly does it work?

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How to make an editorial calendar for your content (Blog, YouTube, Podcast, etc.)

When do you need to make an Editorial Calendar?

What takes a blogger from a casual blogger to a serious blogger with ambition and goals? I would say that when you're ready to get serious about blogging, you're ready to make an editorial calendar.

Learn the simple steps to planning consistent content for your blog, YouTube Channel, or Podcast in this post!

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Content marketing vs. social media marketing? Which strategy is best?

Feel like you have to show up EVERYWHERE online in order to get your business noticed? In this post, I walk you through the pros and cons of each strategy so you can decide where you will focus your time and efforts in order to see the most impact in your business, and be able to sustain your strategy for the long term!

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How to use your free content to market your paid offerings

Free content is all about attracting the right people and then preparing them to be ready to benefit from your paid offering. But what’s the point of doing all this free work if you don’t have a way to actually convert that traffic into paying clients and customers? In this post, I’m sharing my best tips for using your free content to market you products and services in a non-salesy way

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